How to attract and serve audiences profitably in the age of hyper-distribution
There is unprecedented growth in the number of companies offering content and television services, and therefore the endpoints through which programming is distributed. Competition for viewer attention and wallets has never been fiercer. Aggregators must become the discovery agent of choice, while content owners and curators must make themselves available everywhere, without limits.
Achieving these ambitions while making a profit requires a generational upgrade to metadata management and publishing workflows.
This paper outlines what a successfully transformed media operation looks like and also covers:
- Content discovery as an engine for revenue growth
- The characteristics of a next-generation metadata workflow
- Removing the capacity cap for digital on-demand publishing
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